Morningstar 2011/2012 - (Page 2)

2 Client Stories Commonwealth Appeals to Independent Advisors with Morningstar Working with Morningstar helps Commonwealth Financial Network make sure its advisors don’t have to go it alone. ® advisors who benefit from its compliance, technology, and marketing support. Valuable viewpoints. Serving advisors requires an understanding of their psyches along with their practice management needs. “Advisors don’t join an independent broker/dealer to be told what to do,” says Darren Tedesco, managing principal of innovation and strategy at Commonwealth. “Our goal is to provide as many valuable viewpoints as we can to assist Commonwealth’s advisors in serving clients.” Launching an independent practice can be liberating, but it’s also a big challenge. No one understands this better than Commonwealth, which began as a small Boston-area financial planning practice in 1979. Today, it’s the largest privately held independent broker/dealer in the United States, with a network of 1,400+ Most efficient tool. An extranet delivers Commonwealth advisors secure access to six different investment research tools. “More than 80% of our advisors choose Morningstar® Advisor Workstation, ” explains Tedesco. “We’ve had it for almost a decade now, and it’s become part of our advisors’ daily routines.” Commonwealth’s advisors want unbiased outside opinions on different investments, as well as ease-of-use. “In 2006, we integrated our client management system, Client360°,® with Advisor Workstation so advisors can launch it with the click of a button.” The next level of integration will generate Morningstar reports SM

Table of Contents for the Digital Edition of Morningstar 2011/2012

Morningstar 2011/2012
Table of Contents
Commonwealth Financial Network
The Hartford
ING
Transamerica
Institutional Software
Custom Software and Services
Investment Data, Market Data, and Indexes
Fund, Stock, and Credit Research
Advisory, Retirement, and Portfolio Management Services
Independent Advisor Software and Services
Financial Communications
Investor Websites and Publications

Morningstar 2011/2012

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