Contract - November/December 2011 - (Page 63)
an urban vibe into the calm suburban sprawl of Silicon Valley. “Everybody wants that industrial, cool, South-of-Market warehouse space. But it still has to function well as an office,” says Primo Orpilla, who leads the firm with wife Verda Alexander. For the 80,000-square-foot AOL offices, the design brief was to create a sense of energy and excitement. “This was an opportunity to tie their brand into the space,” says Orpilla. “Their old space had a very different energy, and they knew they needed a cultural change.” The spacious reception area establishes the new identity with a mix of designer and design-it-yourself elements. Over the reception desk, Studio O+A grouped Tom Dixon– designed aluminum pendant lights to form a chandelier and added colored light bulbs. To one side of the room is a custom seating unit/workspace/stage, which the firm made out of humble oriented-strand board (OSB). OSB is a recurring element in the office, appearing as the paneling of the main conference room and in sliding doors. Circular meeting pods, fashioned from OSB and translucent fiberglass walls, provide informal collaboration spaces. “[OSB] is an honest material. You get the sense of pulling back the layers and getting to the basic raw components,” says Orpilla. “It’s understated versus luxury, which is the message that tech firms want to convey,” adds Alexander.
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Table of Contents for the Digital Edition of Contract - November/December 2011
Contract - November/December 2011
Contents
Editorial
Industry News
Product Briefs
Product Focus: Classic Touch
Product Focus: Generating Buzz(i)
Gelfand Partners Architects Office in San Francisco Designed by Gelfand Partners Architects
Sorg Architects Office in Washington, D.C. Designed by Sorg Architects
Sauerbruch Hutton Office in Berlin, Germany Designed by Sauerbruch Hutton
Roth Sheppard Architects Office in Denver Designed by Roth Sheppard Architects
AOL West Coast Headquarters in Palo Alto, California Designed by Studio O+A
Red Bull Canada Office Expansion in Toronto, Ontario, Canada Designed by Johnson Chou Inc.
Goods Shed North in Melbourne, Australia Designed by BVN Architecture
Bota Bota Spa in Montreal, Quebec, Canada Designed by Sid Lee Architecture
A’maree’s in Newport Beach, California Designed by Paul Davis Architects
2011 Contract Brand Report Awareness Survey
Sources
Designers Select: Building Products
Ad Index
Perspectives
Contract - November/December 2011
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