Contract - November/December 2011 - (Page 73)

1. RECEPTION / lOuNgE 2 2. OFFICEs 3. OPEN WORksTATIONs 4. BOARd ROOM 3 1 5. lAuNCh ROOM 5 2 3 4 Floor Plan metaphors work in tandem to subliminally “create a narrative for visitors that evokes the idea of a transformative experience,” says Chou. The Red Bull office is thus a predominantly minimalist setting that embraces contrasts and evokes its context. Inside, a series of additional design elements and spaces continue to play off the idea of “transformative vessels,” enriching the visual narrative. Chou says the “boardroom interior is enclosed with rib-like maple strips that make it feel like you’re in a sauna—a reference to Canadian nature and landscape.” Contrasting materials—granite, glass, felt, stainless and hot-rolled steel, reclaimed tamarack, oak, and cherry woods—add visual interest to the space. “There’s a mix of high and low, rough against smooth, dark against light,” says the designer. And playful touches—like a skateboard ramp that transforms into an extended work surface and a feather lamp in the lounge area—keep the mood light. The space is devoid of “overt advertising of the company,” says Chou. The only reference to the product is the series of wall-mounted, glass-fronted mini refrigerators containing cans of Red Bull in the bar, yet the unique spirit of Red Bull clearly shines through. “It’s not a traditional office. It’s a space full of laughter and people who enjoy being together,” says Chou. “I wanted to evoke a feeling of energy here.” Mission accomplished. Red Bull Canada office expansion. Designer Johnson Chou Inc. Client Red Bull Canada. Where Toronto, Ontario, Canada. What 5,000 total square feet on one floor. Cost/sf Withheld at client’s request. For a full project source list, see page 130 or visit www.contractdesign.com. www.contractdesign.com c ontract november/december 2011 73 http://www.contractdesign.com http://www.contractdesign.com

Table of Contents for the Digital Edition of Contract - November/December 2011

Contract - November/December 2011
Contents
Editorial
Industry News
Product Briefs
Product Focus: Classic Touch
Product Focus: Generating Buzz(i)
Gelfand Partners Architects Office in San Francisco Designed by Gelfand Partners Architects
Sorg Architects Office in Washington, D.C. Designed by Sorg Architects
Sauerbruch Hutton Office in Berlin, Germany Designed by Sauerbruch Hutton
Roth Sheppard Architects Office in Denver Designed by Roth Sheppard Architects
AOL West Coast Headquarters in Palo Alto, California Designed by Studio O+A
Red Bull Canada Office Expansion in Toronto, Ontario, Canada Designed by Johnson Chou Inc.
Goods Shed North in Melbourne, Australia Designed by BVN Architecture
Bota Bota Spa in Montreal, Quebec, Canada Designed by Sid Lee Architecture
A’maree’s in Newport Beach, California Designed by Paul Davis Architects
2011 Contract Brand Report Awareness Survey
Sources
Designers Select: Building Products
Ad Index
Perspectives

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