DDi - October 2011 - (Page 27)

| 27 antique Belgian shutters and French canapés, are blended with marble, brass and raw steel ﬁxtures to give the store personality. The color palette has been kept minimal, with the boldest statement in the accessories room with an Yves Klein-inspired plaster treatment. Rounding out the customer experience, the store’s service will reﬂect old-fashioned values, like one-on-one attention, combined with the conveniences of modern technology. Brides can sit on Baroque-inspired couches while their sales associate completes the sale using a mobile POS device and air books. “We want to provide a place where she can marvel at the unexpected: the ways the BHLDN brand offers the extraordinary approach to include whimsy, romance, modernity and individuality,” Cooksey says. “And although the customer may be a bride-to-be, we hope she will quickly realize that what we offer may apply to many more events in her life.” BHLDN plans to open additional locations in coming years, although speciﬁc details are yet to be unveiled. Now, if only they had a store in Atlanta… Top left: The store juxtaposes unexpected materials and found objects with ﬁxtures, furnishings and vintage accents. Top right: Special occasion dresses add a pop of color to the space. Bottom right: BHDLN also offers men’s items, like these bowties and socks. |project ﬁle| BHLDN Houston RETAILER Urban Outﬁtters Inc. Philadelphia IN-HOUSE DESIGN TEAM URBN Design Team James Smith, Robert Jamieson, May Narisaranukul, Glenee Lott, Ashley Gehman ARCHITECT David A. Levy & Associates Akron, Ohio GENERAL CONTRACTOR Murray Costello Construction Inc. Fort Myers, Fla. MANNEQUINS Goldsmith Inc. New York FLOORING Urban Evolutions Menasha, Wis. Petrillo Stone Mt. Vernon, N.Y. Subway Ceramics Verona, Wis. LIGHTING Outcast Studios Philadelphia Ingo Mauer New York FIXTURES/FURNITURE Fleetwood Fixtures Leesport, Pa. MILLWORK Summers Carpentry & Flooring Watkinsville, Ga. PAINT FINISHES Benjamin Moore Montvale, N.J. METALS, GLASS & SPECIAL FINISHES Bendheim (canopy glass) Passaic, N.J. Johnston Products (steel storefront system) Cedar Hill, Texas US Sign & Mill (storefront medallions) Fort Myers, Fla. SAAW (interior and exterior artisan plaster) Philadelphia Timeless Reﬂections (antique mirror glass) Spring Valley, Ill. WALLCOVERINGS Louise Body London FABRIC FINISHES Libeco New York Pindler & Pindler Moorpark, Calif. SOUND SYSTEMS Bose Corp. (with Apple iPod docks) Framingham, Mass. SIGNING/GRAPHICS US Sign and Mill Fort Myers, Fla. Information in the project ﬁle is provided by the retailer and/or design ﬁrm. www.ddionline.com http://www.ddionline.com

Table of Contents for the Digital Edition of DDi - October 2011

DDi - October 2011