DDi - October 2011 - (Page 33)

Not applicable 15.1% Design Industry 2011 State of the Retail Design Industry 2011 State of the Retail Design Industry 2011 | 33 2011 SOI Charts: 1-4 How have your company’s design sta personnel levels been a ected in 2011? What are your company’s plans for capital 27% spending in the next 12 months? 57.9% 5.3% 15.1% Increased design sta head count Decreased design sta head count No change in personnel/sta ng levels We try to never be complacent, but keep listening and striving to provide Increase capital spending what ‘our’ customers want. [They are] Decrease capital spending What are your company’s plans for design sta changing constantly… No signi cant changes personnel levels in 2012? 20.9% Will increase design sta head count Will decrease design sta head count No change in personnel/sta ng levels 2% —Survey Respondent 43.2% 51.5% Survey Respondent Pro asked which channels had specialty stores. When le rebounded the fastest, respondents ranked closeout retailers, dollar stores and factory outlets first, Company: 77% 80.1% Retailer followedNon-Retailer 19.9% closely by supercenters, discount stores, warehouse and club stores. This is a change from last year, when the supercenter category ranked Job Titles: first, Owner, President, CEOmost likely attributing some of the struggles 8.4% to maintain positive comparable-store sales at When you think about America's retail Store Design, Store Planning, s leading mass merchants. some the nation’ 55.6% economy today, do you think it is... Visual Merchandising The signs of stagnation are still evident, howGrowing rapidly 2% ever, as retail continues to weather the uncerMarketing, Branding 10.7% Growing slowly 44.6% tainty of consumers. Nearly half (46.6 percent) Stagnating in a recession Purchasing, Operations, 15.7% 46.6% of respondents said that America’s retail economy Construction In a depression 2% today is “stagnating in a recession,” up slightly from 44.4 percent1.7%year. Another 44.6 percent last No opinion 4.7% Contract Designer/Architect said the retail economy is “growing slowly.” When Other asked “Where do 7.9%view the economic recovyou 2011 SOI Charts: 13-16 ery occurring for your business?” the results were a mixed bag. More than a quarter of respondents Compared to ve years ago, how much more/less important is the (27.5 percent) said “We’re fully recovered and design/store planning/visual component to the retail industry today? prospering.” Another 39.5 percent see a recovMuch more important 49.3% ery occurring in 2012, and 22.5 percent envision 34% Somewhat more important their full recovery occurring in 2013 or beyond. How many new stores has your company opened in 2011? Relatively unchanged 13.2% 3.5% 0% Somewhat less important 60 58.1% The design factor Design continues to play an increasingly integral role in the retail industry. Half of survey 2011 SOI Charts: 5-7 respondents (49.3 percent) believed that the Over the next ve years, do you think the 48 store design, planning and visual merchandising average retail designer’s job importance will rise,How manyaboutstores does your company fall or stay new the same? component of the retail industry is “Much more important,” compared to five years ago. Another 6.2% expect to open in 2012? 42 Rise 34 percent believe that the industry is “Somewhat Fall 31.8% Plan to open more new stores than in 2011 more important,” meaning overall more than 80 Stay about the same Plan to open about the same number of new stores as in 2011 40.3% 36 percent of respondents believe that the value of Plan to open fewer new stores than in 2011 10.9% the design, planning and visual profession in re2011 SOI Charts: 9-12 Not applicable 17.1% 30 tail has grown. 50.3% Seventy-four percent of respondents feel that 43.4% the retail design industry will be even stronger in 24 Which of the following statements best describes your plans to five years How many stores has your company time, with 11.1 percent saying “Much renovate stores many store units did How in 2012? 18 17.1% close in 2011? than in 2011 remodeled/renovated in 2011? stronger” and 62.5 percent saying the industry you Plan to renovate more stores 32.8% will be “Somewhat stronger.” To top that off, half 45 Plan to renovate about42.1% the same number of stores as in 2011 38.7% 70 of respondents (50.3 percent) said that the av10.9% Where40 41.3% Plan to renovate fewer stores than in 2011 occurring for your business? 12 do you view the economic recovery 13.4% erage retail designer’s job importance will rise in 63.1% Not applicable 15.1% 27.5% the next five years. Another 43.4 percent said job We’re fully recovered and prospering 7% 60 35 54 Much less important 5 30 25 By the end of 2011 1st half 2012 3.9% 10.6% 14.1% 1.6% 0.8% 50 0.8% www.ddionline.com http://www.ddionline.com

Table of Contents for the Digital Edition of DDi - October 2011

DDi - October 2011