DDi - October 2011 - (Page 34)

Somewhat more important Relatively unchanged 13.2% 34% 34 | State of the Retail Design Industry 2011 State of the Retail Design Industry 2011 State of the Retail Somewhat less important important 3.5% 2011 SOI Much13-16 Charts: less 0% design/store planning/visual component to think industry today? of mind this year? Over the next ve years, do youthe retailthe top Survey respondents were happy to share average important designer’s job importance retail Much more 49.3% some of their secrets to success: will rise, fall or stay about the same? 34% Somewhat more important Relatively unchanged 6.2% Somewhat less important Much less important 3.5% 0% 13.2% Compared to ve years ago, how much more/less important is the What design strategies have been Rise Fall Stay about the same Over the next ve years, do you think the average retail designer’s job importance will rise, fall or stay about the same? 6.2% 43.4% 50.3% Fall Stay about the same Rise 2011 SOI Charts: 1-4 43.4% 50.3% What are your company’s plans for capital Where do you view the economic recovery occurring for your business? We’re fully recovered economic recovery occurring for your business? Where do you view theand prospering 5.3% By the end of 2011 We’re fully recovered and prospering By the end of 2011 half 2012 1st 1st half 2012 2nd half 2012 “We revamped the entire design to bring it back to the brand’s core values.” “Renovated stores, improved the presentation of the products.” “Increased visual merchandising. Major store renovations. New marketing initiatives. Increased advertising.” “Opening smaller-box stores in smaller communities.” “We have added a visual department, really focusing on the consumer experience.” “Adapting the concept of premium customer experience in retail design.” “A lot more involvement with social media—blogs, Twitter, etc.” “Added value to our customer, and less ﬂashy stores.” “More self-service displays—catch the eye.” “Looking for alternative channels for business beyond the typical mall store.” “Focus on merchandising and environment, solutions for our customers.” “New concepts and new designs that are better value-engineered to receive a payback sooner.” spending in the next 12 months? 27.5% 27.5% Increase capital spending 10.6% Decrease capital spending 10.6% No signi cant changes 14.1% 14.1% 25.4% 2nd half 2012 25.4% 22.5% Survey Respondent Pro le Company: 80.1% Retailer 19.9% Non-Retailer Job Titles: Owner, President, CEO Store Design, Store Planning, Visual Merchandising 8.4% 55.6% 10.7% 15.7% 1.7% 7.9% 43.2%2013 2013 or beyond or beyond 51.5% Never 0% 22.5% Never 0% Do you think the retail design industry willMuch stronger be stronger11.1% ve years time? in Somewhat stronger Relatively Much stronger unchanged Somewhat weaker 3.5% Somewhat stronger 20.8%11.1% Do you think the retail design industry will be stronger in ve years time? 62.5% Relatively unchanged Much weaker 2.1% 62.5% 20.8% urge still pervading the retail scene. Forty-one percent of respondents said they have tested several new concepts and strategies and have seen success. Another 18.8 percent have tested with limited success, and 27.1 percent have experimented with the jury still out on success. However, this speaks to the overall attitude of innovation we’re seeing in retail—throw all new initiatives up on the wall and see if they stick. And if they do, roll them out! Marketing, Branding Purchasing, Operations, Construction Contract Designer/Architect Other importance will stay about the same, with only Somewhat weaker 3.5% 6.2 percent predicting the value of the industry to fall. Much weaker 2.1% After a few years of dramatic vulnerability, job security continues to strengthen in our industry. Nearly two-thirds (64.5 percent) said there were no layoffs in their ﬁrm or department last year—a solid number compared to the last few years! In other good news, the age of innovation in retail continues to prevail, with an experimental How many new stores has your company opened in 2011? 58.1% See bonus survey results and charts, available exclusively on DDI’s new app. Visit www.ddionline.com/mobile. | October 2011 60 www.ddionline.com http://www.ddionline.com/mobile http://www.ddionline.com/mobile http://www.ddionline.com

Table of Contents for the Digital Edition of DDi - October 2011

DDi - October 2011