INDUSTRY SCORECARD
Golf Equipment Dollars/Units/Avg Price: On Course Apr 2011 YtD
30% ________________________________________________________________________________________________ 28% 25% ________________________________________________________________________________________________ 20% ________________________________________________________________________________________________
14% 15% ________________________________________________________________________________________________ 16% 12% 11%
Woods
Irons
Wedges
Putters
Bags
Balls
Shoes
Gloves
n YtD $$s
n YtD Units
n YtD Avg Pr
10% ________________________________________________________________________________________________
6% 4% 4% 4% 3% 5% ________________________________________________________________________________________________ 3% 3% 0% 0% 0% 0% ________________________________________________________________________________________________ –2% –5% ________________________________________________________________________________________________
Source: Golf Datatech
1%
1%
1%
2% 2%
–2%
–1%
–2%
p Looking at equipment for the April YtD period in the On Course channel, Woods and Irons continued their double-digit gains in Dollar Sales according to Golf Datatech. Dollar gains in Woods were driven by similar gains in both Units and Avg. Price while Irons revenue gains were primarily the result of higher Units. The key Balls segment continues to struggle, showing only a modest Dollar Sales gain mirrored by relatively equal components of Units and Average Price.
Golf Equipment Dollars/Units/Avg Price: Off Course Apr 2011 YtD
Woods Irons Wedges Putters Bags Balls Shoes Gloves
20% ________________________________________________________________________________________________
n YtD $$s n YtD Units n YtD Avg Pr
15% ________________________________________________________________________________________________
13% 9% 10% ________________________________________________________________________________________________ 7% 5% 5% ________________________________________________________________________________________________ 4% 2% 1% 0% ________________________________________________________________________________________________ 0% –1% –2% –1% 0% –4% –4% –5% ________________________________________________________________________________________________ Source: Golf Datatech –3% 1% 2% 3% 1% 1% 1% 11% 11%
16%
p Looking at equipment for the April YtD period in the Off Course channel, Woods, Irons and Shoes continued their double-digit gains in Dollar Sales according to Golf Datatech. Dollar gains in Woods were driven by higher Avg. Price while Irons gains were driven by higher Units and Shoes had the more balanced contribution with similar gains in both Units and Avg. Price. The key Balls segment is showing flatness in Dollar Sales and both contributory measures.
12 The Pellucid PersPecTive
July 2011
Table of Contents for the Digital Edition of The Pellucid Perspective - July 2011