University Business - February 2012 - (Page 27)

“Sessions were well-presented and provided actionable strategies.” —James T. Clark, West Liberty University The Importance of Shared Governance of Payment Card Industry Compliance Speaker: Rick Owens, Assistant Vice President, Information Technology, Pitt Community College PCI compliance is not just a matter of avoiding regulatory fines, it is about good business practices, reducing risk, and delivering superior service in an increasingly complex system. This session covers the importance of bringing your Business Office into the decision-making process and sharing the governance of Payment Card Industry compliance. The Future of Education Retail, Marketing, and Content Speaker: Daniel Rasmus, Principal at Daniel W. Rasmus, adjunct faculty at Bellevue College This session will focus on the future of the college bookstore and its role in branding, marketing, and content delivery. How will marketing, content, branding, and the campus retail infrastructure play a role under various social, technological, economic, and political circumstances? Attendees will be introduced to four different scenarios and participate in a discussion about the role of the bookstore and the future of content within the various scenarios. The New Classroom: Collaborative Learning With Technology Speakers: Varun Sehgal, Assistant VP/Chief Information Officer, Hostos Community College CUNY; Lewis Levine, Assistant Professor, Language and Cognition, Hostos Community College CUNY Learn how Hostos Community College designed a state-ofthe-art classroom using technology to augment a collaborative learning environment among its developmental course students. Group learning pods with student-managed display control, as well as the ability to share group work real-time with the rest of the class is a leap forward in how teaching and learning is being conducted. A panel of faculty, facilities, and IT specialists will discuss the inception of the idea, the space design, and the technology used, as well as the expected outcomes. The Shifting Instructional Technology Landscape —and the Future of the LM$ Speaker: Michael Scheuermann, Associate Vice President Instructional Technology Support, Drexel University The instructional technology landscape is changing rapidly, as are the roles and the strategies of the IT professional. Open source programming and cloud technology both play significant roles in the future of teaching and learning. Selection and purchase is increasingly in the hands of the student, with faculty compelled to provide a range of course content options and delivery mechanisms as a result. In this session, attendees will discuss and predict what the future of the LM$, and learning technologies in general, might look like —and what we need to do about it. Marketing Message Relevance: How to Create, Launch and Sustain Change in Your Institution Speakers: Jim Karrh, President, Karrh & Assoc.; Tim Whitley, President, The Social Innovation In this dynamic session, experts spanning the areas of higher education, audience research, social media, technology, and marketplace messaging provide a roadmap for (1) aligning or re-aligning the institution’s messages to make them more relevant across all channels, and (2) gaining the necessary sponsorship from campus leadership to bring about that change and make it stick. Learn about trends that most impact higher education marketing today. Digital Signage in Higher Education: Guidelines for Success Speaker: Michael Hoffberg, Associate Director, Strategic Planning & Consulting, University Information Technologies, Villanova University This session will survey the various modes of signage systems currently in use on college campuses, the advantages of signage in the educational environment, budgetary considerations, potential obstacles, and getting shareholder buy-in. Attendees will learn about various types of content, indoor/ outdoor signage, display options and distribution, templates, touch screen signage, potential “green” benefits, wayfinding, QR codes, emergency notifications, and campus advertising revenue opportunities. 5 UBTech 2012

Table of Contents for the Digital Edition of University Business - February 2012

University Business - February 2012
Contents
Editor's Note
College Index
Ad Index
Behind the News
Financial Aid
Campus CFO
Education Gateways
5 Things Administrators Must Know About E-commerce Now
There’s an App for That
Internet Technology
End Note

University Business - February 2012