University Business - July/August 2011 - (Page CG13)

• Branding • Strategic Planning • Public Relations • Guaranteed Visibility • Assessments • Recruitment and Mentoring • Pricing and Financial Aid • Student Search (Direct Mail and E-Search) • Predictive Modeling • Telescreening and Telerecruiting • Print Communications • Customized Web and Electronic Communications • Retention Strategies Regis University, Troy University, Texas Tech, Mass Bay Community College and Wayne State University. The Lawlor Group, Inc. 6400 Flying Cloud Drive, #170 Eden Prairie, MN 55344 800-972-4345 Fax 952-922-7980 Contact: John Lawlor www.thelawlorgroup.com The Lawlor Group (TLG) is one of the nation’s preeminent higher education marketing ﬁrms. The focus of our work is on four core areas of expertise – market research, brand management, institutional marketing, and enrollment management. Our market domain is private colleges and universities. Our services fall in four categories – research, consulting, communications, and web/interactive media, including social media. Since 1987, TLG has provided research, strategic counsel, and integrated marketing communications solutions to over 200 education clients. The ﬁrm also publishes The Lawlor Review, a critically acclaimed education marketing journal; Lawlor Perspective, a series of white papers for senior management and trustees; and Lawlor Focus, a monthly e-newsletter that explores topics relevant to marketing and communications professionals in higher education. In addition, TLG sponsors a series of professional development seminars and symposiums for education marketers, including the annual Summer Seminar. outcomes critical to the health and vitality of their institutions. Maguire Associates’ services include: • enrollment management consulting • market research • branding and image development • student retention/satisfaction consulting and research • strategic pricing and forecasting • strategic ﬁnancial aid modeling • strategic planning • alumni and development research. Miller/Cook & Associates, Inc. 20 Marco Lake Drive, Suite 12 Marco Island, FL 34145 800-591-1141 (toll free) 239-394-5040 Fax 239-394-2652 catherine@millercook.com www.millercook.com Greenwood & Hall 1936 East Deere Avenue, Suite 120 Santa Ana, CA 92705 800-422-0513 ub.greenwoodhall.com Greenwood & Hall, founded in 1997, is a leader in co-sourced enrollment management, ﬁnancial aid and student success solutions that address the entire student lifecycle. We seamlessly represent your institution to cost effectively increase enrollments and reenrollments, maximize revenue and proﬁtability, improve efﬁciency, ensure compliance, increase student satisfaction and optimize student success. We are contact management and higher education experts that strive to understand your unique needs to develop customized solutions. Services are available as complete end-to-end solutions, in combination or individually. Our solutions include: • Online and on-ground recruitment • International recruitment • Military recruitment • Online program identiﬁcation, development and learning management systems • Lead qualiﬁcation and prospect management • Enrollment counseling • Student behavioral assessments • Retention counseling • Career advising and placement • Financial aid advising • Financial aid back ofﬁce services including veriﬁcation, packaging, auditing and compliance • Default prevention and management • Technical support • 24/7 student concierge • Consulting • Marketing assessments • Strategic planning We are proud to have served institutions serving traditional, non-traditional and online student populations, including Saint Leo University, University of Mississippi, University of Alabama, Miller/Cook & Associates, Inc. specializes in designing affordable and sustainable approaches to enrollment management that help colleges meet and exceed goals in admission, ﬁnancial aid, retention and net revenue. These results are achieved though a holistic approach to enrollment management that reﬂects each client’s mission and culture. In fact, we are the only enrollment management ﬁrm that can provide research support, strategic planning, and design services as well as operational support in both admissions and ﬁnancial aid. Our institution-speciﬁc assessment and design of enrollment management systems will support your strategic plan, maximize your net tuition-revenue, help you improve regulatory compliance, and provide you the processes and tools you need to build or shape your undergraduate, graduate, and adult student populations. Multiple-year as well as tactical models and assessment tools are an important part of all of our enrollment systems. Our clients beneﬁt from our team of experts in educational research, academic support, admissions and ﬁnancial aid. When you work with Miller/Cook you work with experts with extensive experience, not a team of part-time associates. Our services represent the combined experiences of all of our professionals in higher education with over 100 years of combined experiences and include: • Institutional and Enrollment Analysis • Strategic Positioning/Institutional Image • Enrollment Integration/Operation • Re-recruitment • Financial Aid Assessments including Compliance Reviews • Multiple Year Financial Aid Modeling • Integrated Communications • Training and Workshops • On-site Management July/August 2011 | 13 Maguire Associates, Inc. 555 Virginia Road, Suite 201 Concord, MA 01742 978-371-1775 Fax 978-371-1759 www.maguireassoc.com Maguire Associates is a comprehensive market research and consulting ﬁrm that serves educational institutions and associations. For over 28 years, we have applied innovations in market research, analysis, predictive modeling, and consulting to help our clients understand the dynamics of past performance, apply insightful knowledge to sound decision making in the present, and attain future University Business Magazine - Directory of Consultants http://www.thelawlorgroup.com http://www.millercook.com http://www.thelawlorgroup.com http://ub.greenwoodhall.com http://www.millercook.com http://ub.greenwoodhall.com http://www.maguireassoc.com http://www.maguireassoc.com

Table of Contents for the Digital Edition of University Business - July/August 2011

University Business - July/August 2011
Contents
Editor's Note
Ad Index
College Index
Behind the News
Sense of Place
Viewpoint
Financial Success
Money Matters
Community Colleges
Funding Capture
Models of Efficiency
Thwarting ID Thieves
Embezzlement Epidemic
What's New
End Note

University Business - July/August 2011