University Business - July/August 2011 - (Page CG26)

2011 DIRECTORY OF HIGHER EDUCATION CONSULTANTS PUBLIC RELATIONS Academy Communications Maguire Associates, Inc. Stamats Inc. 555 Virginia Road, Suite 201 Concord, MA 01742 978-371-1775 Fax 978-371-1759 www.maguireassoc.com Maguire Associates is a comprehensive market research and consulting ﬁrm that serves educational institutions and associations. For over 28 years, we have applied innovations in market research, analysis, predictive modeling, and consulting to help our clients understand the dynamics of past performance, apply insightful knowledge to sound decision making in the present, and attain future outcomes critical to the health and vitality of their institutions. Maguire Associates’ services include: • enrollment management consulting • market research • branding and image development • student retention/satisfaction consulting and research • strategic pricing and forecasting • strategic ﬁnancial aid modeling • strategic planning • alumni and development research. P.O. Box 231 Boxford, MA 01921 617-314-7784 RKennedy@academy-media.com www.academy-media.com Academy Communications serves colleges and universities exclusively. We work with on-campus communications professionals, extending their reach while showcasing the accomplishments and insights of faculty members, presidents, and other senior administrators. Our consultants have established excellent credibility among editors, producers, and reporters at major national news outlets – who welcome our compelling feature-story ideas, quotable experts, cutting-edge research, and timely trends in higher education. We also help colleges and universities reﬁne their strategic communications efforts to more effectively integrate new marketing and branding initiatives. Among the clients that have beneﬁted from our services: Tufts University, Lafayette College, Ohio University, Wheaton College, Loyola Marymount University, Stonehill College, Quinnipiac University, and Harvey Mudd College. 615 Fifth Street SE P.O. Box 1888 Cedar Rapids, IA 52406-1888 800-553-8878 319-364-6167 Fax 319-365-5421 www.stamats.com Stamats has been serving the higher education marketing community for more than six decades, offering the most complete range of integrated marketing communication products and services in the industry. We help college and university leaders achieve their marketing and recruiting goals through the creation of customized, integrated marketing solutions. Our results-focused work is the product of a unique and disciplined blend of scientiﬁc analysis (market research) and strategic creativity. From publications to brand marketing, research to interactive media, direct marketing to consulting, Stamats helps clients identify, communicate, and keep their brand promises. We also offer higher education seminars, webinars and online resources including white papers and a QuickTakes e-newsletter. C. Blohm & Associates, Inc. 5999 Monona Drive Monona, WI 53716 608-216-7300 RESEARCH PRINT MANAGEMENT Chambers Management Group 1420 Westview Drive Christiansburg, VA 24073 540-382-6744 GDA Integrated Services 33 Main Street, Suite F Old Saybrook, CT 06475 860-388-3958 www.gdais.com Dick Jones Communications PO Box 214 State College, PA 16804 814-867-1963 info@dickjonescomm.com www.dickjones.com Océ North America, a Canon Group Company 100 Oakview Drive Trumbull, CT 06611 203-365-7152 Fax 203-396-5662 www.oceusa.com PUBLICATIONS Paskill Stapleton & Lord One Roberts Avenue Glenside, PA 19038 412-904-3133 GDA Integrated Services (a division of George Dehne and Associates) is a higher education market research, consulting, and services company that specializes in customized integrated marketing solutions designed to help colleges and universities gain visibility, recruit students, and raise money. Our core products and services include: • Market Research • Branding • Strategic Planning • Public Relations • Guaranteed Visibility • Assessments • Recruitment and Mentoring • Pricing and Financial Aid • Student Search (Direct Mail and E-Search) • Predictive Modeling 26 | July/August 2011 universitybusiness.com/consulting http://www.stamats.com http://www.maguireassoc.com http://www.academy-media.com http://www.academy-media.com http://www.stamats.com http://www.maguireassoc.com http://www.gdais.com http://www.dickjones.com http://www.gdais.com http://www.oceusa.com http://www.dickjones.com http://www.oceusa.com http://www.universitybusiness.com/consulting

Table of Contents for the Digital Edition of University Business - July/August 2011

University Business - July/August 2011
Contents
Editor's Note
Ad Index
College Index
Behind the News
Sense of Place
Viewpoint
Financial Success
Money Matters
Community Colleges
Funding Capture
Models of Efficiency
Thwarting ID Thieves
Embezzlement Epidemic
What's New
End Note

University Business - July/August 2011