University Business - July/August 2011 - (Page CG27)

• Telescreening and Telerecruiting • Print Communications • Customized Web and Electronic Communications • Retention Strategies Institutional Research Consultants, Ltd. 3982 Powell Road, Suite 174 Powell, OH 43065 614-571-9088 The Lawlor Group, Inc. 6400 Flying Cloud Drive, #170 Eden Prairie, MN 55344 800-972-4345 Fax 952-922-7980 Contact: John Lawlor www.thelawlorgroup.com The Lawlor Group (TLG) is one of the nation’s preeminent higher education marketing ﬁrms. The focus of our work is on four core areas of expertise – market research, brand management, institutional marketing, and enrollment management. Our market domain is private colleges and universities. Our services fall in four categories – research, consulting, communications, and web/interactive media, including social media. Since 1987, TLG has provided research, strategic counsel, and integrated marketing communications solutions to over 200 education clients. The ﬁrm also publishes The Lawlor Review, a critically acclaimed education marketing journal; Lawlor Perspective, a series of white papers for senior management and trustees; and Lawlor Focus, a monthly e-newsletter that explores topics relevant to marketing and communications professionals in higher education. In addition, TLG sponsors a series of professional development seminars and symposiums for education marketers, including the annual Summer Seminar. research and consulting ﬁrm that serves educational institutions and associations. For over 28 years, we have applied innovations in market research, analysis, predictive modeling, and consulting to help our clients understand the dynamics of past performance, apply insightful knowledge to sound decision making in the present, and attain future outcomes critical to the health and vitality of their institutions. Maguire Associates’ services include: • enrollment management consulting • market research • branding and image development • student retention/satisfaction consulting and research • strategic pricing and forecasting • strategic ﬁnancial aid modeling • strategic planning • alumni and development research. return-on-investment, unparalleled service and quality to our clients. We assist schools with new program feasibility, optimal brand positioning, student lifecycle assessments, and revolutionizing messaging strategies. More information about our benchmarking assessments speciﬁcally tailored to graduate management education is available on our microsite: www.mbalifecycle.com. Stamats Inc. 615 Fifth Street SE P.O. Box 1888 Cedar Rapids, IA 52406-1888 800-553-8878 319-364-6167 Fax 319-365-5421 www.stamats.com Stamats has been serving the higher education marketing community for more than six decades, offering the most complete range of integrated marketing communication products and services in the industry. We help college and university leaders achieve their marketing and recruiting goals through the creation of customized, integrated marketing solutions. Our results-focused work is the product of a unique and disciplined blend of scientiﬁc analysis (market research) and strategic creativity. From publications to brand marketing, research to interactive media, direct marketing to consulting, Stamats helps clients identify, communicate, and keep their brand promises. We also offer higher education seminars, webinars and online resources including white papers and a QuickTakes e-newsletter. Paskill Stapleton & Lord One Roberts Ave Glenside, PA 19038 412-904-3133 janet@psandl.com www.psandl.com Market research is about discovering what makes your school like no other. It starts with discovering what deﬁnes your college or university in a way that helps you identify and uncover your opportunities for growth. The recommendation stage, however, is the most important part of market research. Not pie in the sky recommendations that can never be achieved, but realistic ones that take into account budgets, resources, and the school’s culture. We make sure the money you invest in research is put to practical use to help you reach your goals. Contact us to ﬁnd out how we can help. SunGard Higher Education Percept Research www.sungardhe.com 401 North Tryon Street, 10th Floor Charlotte, NC 28202 919-765-0673 Fax 888-272-5518 www.perceptresearch.com Percept Research provides market research and communications consulting to over 200 higher education organizations worldwide. We offer actionoriented, insightful analysis by partnering with our clients to understand their market, offering speciﬁc recommendations, actionable objectives, and tools to support immediate action planning and follow-up. Our mission is to leverage our research and communications expertise to provide the best Maguire Associates, Inc. 555 Virginia Road, Suite 201 Concord, MA 01742 978-371-1775 Fax 978-371-1759 www.maguireassoc.com Maguire Associates is a comprehensive market University Business Magazine - Directory of Consultants July/August 2011 | 27 http://www.mbalifecycle.com http://www.stamats.com http://www.thelawlorgroup.com http://www.psandl.com http://www.thelawlorgroup.com http://www.stamats.com http://www.psandl.com http://www.sungardhe.com http://www.perceptresearch.com http://www.maguireassoc.com http://www.sungardhe.com http://www.perceptresearch.com http://www.maguireassoc.com

Table of Contents for the Digital Edition of University Business - July/August 2011

University Business - July/August 2011
Contents
Editor's Note
Ad Index
College Index
Behind the News
Sense of Place
Viewpoint
Financial Success
Money Matters
Community Colleges
Funding Capture
Models of Efficiency
Thwarting ID Thieves
Embezzlement Epidemic
What's New
End Note

University Business - July/August 2011