Milling & Baking News Corporate Profiles - October 2011 - (Page 21)

Grain-based Foods with the launch of several different versions of Goldfish graham crackers. The base Pepperidge Farm Goldfish Graham Snacks posted dollar sales of $16,873,400 in the 52 weeks ended Aug. 7, up 23% from the same period a year ago, according to SymphonyIRI. Beyond graham crackers, Pepperidge Farm has grabbed hold of the health and wellness trend in the broader cracker category as well. In April, Pepperidge introduced Pepperidge Farm Baked Naturals Cracker Chips. The company said the cracker chips have 60% to 65% less fat per serving than potato chips and have 18 grams of whole grains per serving. Keebler, behind continued strong sales momentum in its Townhouse line, posted overall sales of $771,376,400 in the 52 weeks ended Aug. 7, up a shade less than 1% from the same period a year earlier. In addition to Townhouse sales, which rose 31% Leading cookie unit sales by brand Chips Ahoy! Oreo Little Debbie Oreo Double Stuf Little Debbie Nutty Bar Lofthouse Pepperidge Farm Milano Pepperidge Farm Newtons 123,250,600 105,137,800 68,589,850 49,028,100 47,587,620 41,564,130 32,005,010 32,002,040 28,694,260 sales of $345,534,300 and 125,924,600, respectively. Cheez-It dollar sales rose 2% in the period, according to SymphonyIRI. Indulgence back in A year ago, private label garnered attention as a key driver in the cookie category. Yearover-year dollar sales in the 52 weeks ended Aug. 8, 2010, were up 8% for private label cookies, while unit sales rose nearly 10%, according to SymphonyIRI. But by mid-2011, the tables had turned. Private label cookie dollar sales were up only 0.16% in the 52 weeks ended Aug. 7, 2011, while unit sales fell nearly 2%, according to SymphonyIRI. The lower growth numbers have come even as the overall cookie category appears to be back on solid footing. In the 52 weeks ended Aug. 7, dollar sales in the cookie category rose 2% to Private label Source: SymphonyIRI 276,086,400 in the period, Keebler received a boost from its Sunshine Cheez-It brand, which is the category’s largest brand with dollar and unit STANDARD PATENT FLOURS Dakota Champion/Dakota Diamond/Miller’s Choice SHORT PATENT FLOURS Dakota Pride/Bakers Pride/ Dakota Maid CLEAR FLOUR Dakota Warrior SPECIALTY FLOURS Whole Wheat Flours/Malted Barley Flour/ White Whole Wheat ﬂour ORGANIC FLOURS: Dakota Maid Organic Spring Wheat Flours/Dakota Maid Organic Whole Wheat Flours HIGH-GLUTEN FLOURS Dakota Chief/Empire Builder/Dakota State/Capitol/Big 15/Dakota Queen/ Dakota King/Dakota Premier North Dakota Perfection in Every Bag Discover the North Dakota Difference Corporate Proﬁles LONG PATENT FLOUR Dakota Brave Milling & Baking News • Food Business News • Baking & Snack • Meat &www.ndmill.com Poultry Call 1-800-538-7721 to discover the difference. October 2011 / 21 http://www.ndmill.com

Table of Contents for the Digital Edition of Milling & Baking News Corporate Profiles - October 2011

Milling & Baking News Corporate Profiles - October 2011