Milling & Baking News Corporate Profiles - October 2011 - (Page 27)

Prepared Foods Along these lines, it was recently announced the Healthy Choice Cafe Steamers line will be endorsed by Top Chef. “Top Chef is known for inspiring consumers with great-tasting meals,” said Carlos Veraza, vice-president and general manager of Healthy Choice, a brand of ConAgra Foods, Inc., Omaha. “This line of Top Chef Inspired Cafe Steamers combines unique ingredients with our proprietary steaming technology into meals that aim to satisfy any palate. We work tirelessly to inspire consumers with a variety of great tasting, better-for-you frozen entrees. Healthy Choice is proud to partner with Bravo Media to bring consumers a wide variety of meals that capture the essence of Top Chef flavor, with the healthy attributes and great taste consumers expect from Healthy Choice.” H.J. Heinz Co., Pittsburgh, also has been expanding its co-branding efforts with T.G.I. Friday’s during the past year. A new frozen food production facility in Florence, S.C., is supporting efforts to expand the licensed brand. “This new factory aligns with our plans to aggressively grow the T.G.I. Friday’s branded line of products, which … are under way to becoming our next U.S. mega brand,” William R. Johnson, president and chief executive officer of Heinz, said in February. “Importantly, we plan to introduce the brand’s first line of premium single-serve entrees during the fourth quarter of this fiscal year, building on the success of its restaurantquality snacks and multi-serve skillet meals. “This is our most important news in frozen since the introduction of Smart Ones. Our initial launch features nine singleserve s.k.u.s — five bag meals and four tray meals — all of which have been tested extensively and tested with great results. The new single-serve line features great-tasting varieties ranging from Sizzling Steak Fajitas and Grilled Chicken and Mac and Cheese to Prime Rib Stroganoff and Chicken and Broccoli Alfredo.” Since 2005, private label innovations have only about a 17% market share in the frozen meal sector. Mr. Browne said this trend will continue. “Consumers look at frozen meals and think they don’t want to gamble with a private label because these are pretty complex foods,” he said, adding that consumers tend to think they can trust brand name products more than private label. He also said because Nestle USA, Glendale, Calif., and ConAgra dominate the category, there are significant barriers for other brands to develop prominence. Even between Nestle and ConAgra, Leading multi-serve frozen dinner/entree / unit sales by brand 66,719,870 66,71 33,303,100 20,454,380 20 14,431,290 13,0 13,0 13,092,660 12,288,840 12 2 12,2 8,379,617 8,3 5,815,344 5,601,503 5,60 0 Bertolli olli Stouffer’s er’s Birds Eye Voila oila On-Cor Traditionals P.F. Chang’s g g’s enu Home Menu Marie Callender’s er’s ’ Stouffer’s Easy y lets Express Skillets Wanchai Ferry T.G.I. Friday’s ay’s Private label Source: SymphonyIRI 11,622,230 Mr. Browne said he believes ConAgra is better positioned for the future because the company has different brands that meet different needs, such as the value Banquet brand, the health-conscious Healthy Choice offerings and the restaurant-quality Marie Callender’s line. Offering such a variety of choices benefits the company, Mr. Browne said. “The future growth of the market depends on increasing the consumer base,” Mintel said in a frozen meal report. “This may be done by developing more premium meals and meal kits to appeal to a wider LEADING MULTI-SERVE FROZEN dinner/entree vendors 1 2 3 4 5 6 7 8 9 Dollar sales Nestle USA, Inc. $535,182,300 Unilever Bestfoods North America $293,215,500 Birds Eye Foods, Inc. $135,791,500 ConAgra Foods, Inc. $84,804,830 On-Cor Frozen Foods L.L.C. $67,426,800 General Mills, Inc. $65,274,420 Heinz USA $37,138,020 Gourmet Express L.L.C. $29,438,040 Contessa Premium Foods $22,724,140 Private label $76,835,570 Total $1,434,827,000 LEADING MULTI-SERVE FROZEN % change from year ago 6.3% 21.9% -6.4% 44.2% 3.5% 80.0% -3.5% 21.9% -50.3% -6.9% 7.4% dinner/entree brands Dollar sales Stouffer’s $438,418,900 Bertolli $137,417,200 Birds Eye Voila $132,967,900 P.F. Chang’s Home Menu $105,204,600 Marie Callender’s $51,701,240 Wanchai Ferry $39,884,240 Stouffer’s Easy Express Skillets $39,545,660 T.G.I. Friday’s $37,138,020 On-Cor Traditionals $34,532,970 Private label $76,835,570 Total $1,434,827,000 1 2 3 4 5 6 7 8 9 % change from year ago 3.8% -3.8% 33.9% 380.1% 109.4% 12.6% -18.3% -3.5% 3.5% -6.9% 7.4% Data for 52 weeks ended Aug. 7, 2011 Total U.S. - Supermarkets, Drugstores and Mass Merchandisers excluding Wal-Mart Source: SymphonyIRI Corporate Profiles Milling & Baking News • Food Business News • Baking & Snack • Meat & Poultry October 2011 / 27

Table of Contents for the Digital Edition of Milling & Baking News Corporate Profiles - October 2011

Milling & Baking News Corporate Profiles - October 2011
Contents
Editorial - Headwinds yes, but improvement looms
Grain-based foods
Frozen meals
Soup
Beverages
Beef, chicken and pork
Dairy
Confectionery
Food service
Company Overview - Grupo Bimbo S.A.B. de C.V.
Company Overview - Campbell Soup Co.
Company Overview - The Coca-Cola Co.
Company Overview - ConAgra Foods, Inc.
Company Overview - Groupe Danone S.A.
Company Overview - Dean Foods Co.
Company Overview - Diamond Foods, Inc.
Company Overview - Dunkin’ Brands Group Inc.
Company Overview - Flowers Foods, Inc.
Company Overview - General Mills, Inc.
Company Overview - Hain Celestial Group Inc.
Company Overview - The H.J. Heinz Co.
Company Overview - The Hershey Co.
Company Overview - The Kellogg Co.
Company Overview - Kraft Foods Inc.
Company Overview - Krispy Kreme Doughnuts Inc.
Company Overview - Mars, Inc.
Company Overview - Nestle S.A.
Company Overview - Panera Bread Co.
Company Overview - PepsiCo, Inc.
Company Overview - Ralcorp Holdings, Inc.
Company Overview - Sara Lee Corp.
Company Overview - Smithfield Foods, Inc.
Company Overview - J.M. Smucker Co.
Company Overview - Snyder’s-Lance, Inc.
Company Overview - Tyson Foods, Inc.
Company Overview - Unilever P.L.C.
Ad Index

Milling & Baking News Corporate Profiles - October 2011

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