Milling & Baking News Corporate Profiles - October 2011 - (Page 30)

Prepared Foods Soup their needs and their lifestyles. No matter the meal occasion, people can enjoy and feel good about eating Campbell’s soup.” Taking a different approach to sodium reduction is another effort Campbell is taking to boost sales. According to a Mintel report on Quality Assurance Sifters Protect Your Products & Reputation Our precision sifters are custom designed to match your stringent requirements. We have an exceptional line of BISSC certified sifters to meet your food production and quality assurance applications. Gentle gyratory action, an unparalleled focus on sanitation, easy access for inspection and maintenance, dependable, safe, quiet, vibration free designs to protect your products, people, reputation and plant. Let us show you the right unit for your application, with quality assurance second to none. the soup category, despite consumer concern about sodium, reduced-sodium soups have failed to provide a boost to the category during recent years. As a result, companies such as Campbell are taking a broader approach to research and development. This summer, Campbell announced it is shifting some resources away from sodium reduction and is actually reformulating some of its Select Harvest Soups to include more sodium. “We know that many consumers take great Leading condensed wet soup unit sales nd by brand Campbell’s e ell’s ll s ll’s Campbell’s uest u Healthy Request ght Campbell’s Light Campbell’s SpongeBob ob SquarePants nts Campbell’s ell’s Disney Princess cess Campbell’s Dora ora Explorer Nick Jr. k Campbell’s Danny nny Phantom Nickelodeon eon Campbell’s Batman man Snow’s ow’s Source: SymphonyIRI 682,240,300 682,240,300 00 93,111 920 93,111,920 1,920 0 10,105,290 4,405,090 4,405,090 40 0 3,661, 3,661,109 3,497,1 3,497,194 2,904,112 2,904,11 2,617,91 2,617,913 1,519,815 Private label 212,535,300 www.gwmfg.com 913-682-2291 Product Protection & Production Sifters Since 1858 interest in the impact of the foods they eat on their long-term health and well-being,” said Denise Morrison, chief executive officer for Campbell. “But we also recognize that health and wellness attributes of foods mean different things to different people. For many, weight loss and weight maintenance is of primary importance. Others define their wellness needs in terms of vegetable nutrition, sodium reduction, energy and stamina or digestive health. Thus, reducing sodium is just one component of our wellness strategy.” Specifically, the company is planning to launch eight new varieties of Healthy Request soups all with 410 mg of sodium per serving, and the company will reformulate 31 of its Select Harvest soups to include a variety of flavors and seasonings, including increased salt. In addition, the company is introducing four new Select Harvest varieties, including 30 \ October 2011 Milling & Baking News • Food Business News • Baking & Snack • Meat & Poultry Corporate Proﬁles http://www.gwmfg.com

Table of Contents for the Digital Edition of Milling & Baking News Corporate Profiles - October 2011

Milling & Baking News Corporate Profiles - October 2011