Milling & Baking News Corporate Profiles - October 2011 - (Page 40)

Beverages phenomenal success of 5-Hour Energy,” the Beverage Marketing Corp. said. “But the theory that shot consumers tend to be older than drink consumers does seem to hold true in the relaxation sphere as well.” U.S. bottled water Leading convenience annual volume bottledsales by brand water unit Glaceau Vitaminwater Aquafina fina Glaceau Vitaminwater Zero ero Dasani Glaceau Smartwater ater Poland Spring ing i g Propel opel Nestle Pure Life 235,668,000 126,580,100 126 580,100 126,5 117, 117,709,600 114,464,500 78,3 317 78,317,260 76,580,930 76,5 ,5 67,916,130 67 58,408,000 37,1 18 37,183,960 Nestle leads in water The U.S. bottled water market was at 8.75 billion gallons in 2010, a 4% increase from 2009, according to the Beverage Marketing Corp. Nestle Waters North America remained the largest bottled water company in the United States with sales of $3.8 billion in 2010 to claim 36% of the market. Its brands include Poland Spring, Arrowhead, Deer Park and Zephyrhills. According to SymphonyIRI, PepsiCo had the best-selling brand of PET bottled water for the 52 weeks ended Aug. 7, 2011. The Aquafina brand had sales of $352.4 million, which was a 0.4% drop in sales from the previous 52-week period. Dasani, a brand owned by CocaCola, gained 1% in sales to reach $301 million for the 52 weeks ended Aug. 7. Sales of Glaceau Vitaminwater dipped 3% to $280.1 million. Sales of Nestle’s Poland Spring brand also dropped 3%, to $257.5 million. Millions Annual Year of gallons % change 2005 .......... 7,538.9 ....... 10.8% 2006 .......... 8,255.0 ..........9.5% 2007 .......... 8,753.8 ..........6.0% 2008 .......... 8,666.7 .........-1.0% 2009 .......... 8,453.9 .........-2.5% 2010 .......... 8,754.5 ..........3.6% Source: Beverage Marketing Corp. “In North America, the competitive environment is tough, and increased pricing is impacting volume for the regional brands such as Poland Spring and Arrowhead, as well as Nestle Pure Life,” said Paul Bulcke, chief executive officer of Nestle, Vevey, Switzerland, when the company gave first-half results Aug. 10. “However, the U.S. was a key contributor to the good performance of the international brands.” North America accounted for 29.8% of global bottled water use in 2010, followed by Asia at 28.5% and Europe at 28.1%, according to the Beverage Marketing Corp. CP Deer Park ark Private label Source: SymphonyIRI 341,615,700 North America leads world in bottled water use Asia 28.5% All others 13.6% Europe 28.1% Share of volume by region, 2010 (p) North America 29.8% Source: Beverage Marketing Corp. p=preliminary LEADING CONVENIENCE bottled water vendors Nestle Waters North America Glaceau Water Co., Inc. PepsiCo, Inc. The Coca-Cola Co. South Beach Beverage Co. Quaker Oats Co. Natural Waters of Viti Ltd. Crystal Geyser Water Co. Kraft Foods Inc. Private label Total Dollar sales $1,017,703,000 $542,159,700 $381,629,800 $305,480,200 $150,906,800 $118,764,300 $88,997,560 $85,560,270 $66,595,880 $866,211,800 $3,901,720,000 LEADING CONVENIENCE % change from year ago 2.6% 10.8% -2.9% -0.1% 0.6% -7.0% 6.3% 1.6% 9.5% 5.0% 2.5% bottled water brands Dollar sales $352,393,700 $301,033,500 $280,059,700 $257,528,100 $205,896,800 $133,360,400 $128,716,000 $126,843,000 $114,620,600 $866,211,800 $3,901,720,000 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 Aquafina Dasani Glaceau Vitaminwater Poland Spring Nestle Pure Life Glaceau Vitaminwater Zero Glaceau Smartwater Deer Park Propel Private label Total % change from year ago -0.4% 1.0% -3.1% -2.5% 33.5% 167.9% 23.3% -1.7% -7.0% 5.0% 2.5% Data for 52 weeks ended Aug. 7, 2011 Total U.S. - Supermarkets, Drugstores and Mass Merchandisers excluding Wal-Mart Source: SymphonyIRI 40 \ October 2011 Milling & Baking News • Food Business News • Baking & Snack • Meat & Poultry Corporate Proﬁles

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Milling & Baking News Corporate Profiles - October 2011